Backlinks

Why Are Backlinks Important?

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Posted By sunil

A backlink is simply a link to another from one website. Search engines such as Google use backlinks as a ranking signal because it indicates that they think the content is noteworthy when one website links to another. High-quality backlinks will help to improve the ranking position and popularity of a site in the results of search engines.

One cannot put enough emphasis on the importance of backlinks because they are one of the most important factors when comes to rankings. Well, enough said, here are some reasons as to why backlinks are very important. We hope that the provided information will be of help to you.

Why Are Backlinks Important?

Rankings

Search engines such as Google see backlinks as confidence votes. In general terms, the more votes your web pages have, the more likely they are to rank for search queries that are important. On a few occasions, studies have been done on link-based ranking factors and have always found the same thing: the number of backlinks from particular websites (referring domains) is closely associated with organic search traffic.

Discoverability

By revisiting pages which they already know about to check for new connections, search engines find new content. Since search engines revisit popular pages more often than unpopular ones, if you get backlinks from popular pages, they can discover your content quicker.

Relevance

On related backlinks, Google puts more emphasis so users are more likely to click on them. In their “reasonable surfer” patent, this is something that they write about. What, in real terms, does this mean? If a plumber has backlinks from two websites, one about cats and one about boiler installation, the latter is most likely to be useful. On the domain level, this principle also plays out.

Authority

More “authority” is typically transferred by backlinks from strong web pages than those from weak ones. Authority at the page level is something we’ve researched a few times, and we’ve found a strong correlation between it and organic traffic. The original Google patent specifies that the authority is equally divided on a web page between all outbound connections. So if you have backlinks from two pages and one has more outbound links than the other, then, all things being equal, more power is transferred by the link from the page with fewer outbound links.

So, there you have it. We hope that these would be enough to make you understand the importance of backlinks.

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